Social Sign-In Advantages

Jun 22, 2018

Social Sign-In, also known as Social Login, is essentially a single sign on, in which consumers use login information from social networking sites in...

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Customer Segmentation

Jun 19, 2018

Customer Segmentation is a fantastic tool that when utilised correctly can drastically improve a company’s understanding on their clients’ preferences...

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Retain Adblock Revenue

Jun 5, 2018

According to an article published by The DrumUK publishers lose nearly £3bn in revenue annually as a result of Adblocking. The same article went on...

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Paywall Software Showing Signs of Being On The Up

May 18, 2018

Paywall software has always had a stigma that people have turned their nose up at them, however, it seems that these preconceived ideas are finally...

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Customer Data Security

May 4, 2018

Another few months pass, and once again there's another data breach at a major company, this time Twitter falling victims to an "internal leak". As a...

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Real Time Personalisation & Segmentation

May 3, 2018

Segmentation has been thrust in the limelight recently and rightly so, due to the sheer benefits companies gain from doing so. If you cast your minds...

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GDPR. It's Finally Here.

Apr 26, 2018

Since the announcement of the General Data Protection Regulation (GDPR) last year, the regulations have been on everyone's mind and rendered publishers...

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How To Successfully Monetise Your Content Online

Apr 18, 2018

From the outside perspective, monetisation seems simple enough. After all, it’s just making money from your online content, Right? But like most...

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Online Segmentation, & Machine Learning

Mar 28, 2018

In pretty much every article you read about how publishers can earn more audience engagement, the word segmentation crops up somewhere along the line....

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