What Is User Acquisition And Why It Is Important

Sep 7, 2018

 

User acquisition has been significant has been significantly important in having a strong base to source potential customers from? It's a valid...

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Online Personalisation and Engagement

Aug 14, 2018

One of the key aspects of digital delivery in the current age is that of personalisation. Users who consume content and services are now constantly...

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Social Media Marketing

Aug 7, 2018

Social sign-on for digital services are everywhere. With over 1.6 billion users on Facebook alone and over a billion connected Google Accounts more and...

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Online Engagement

Jul 31, 2018

Recently we covered the topic of engagement for publishers and their audience within the industry. We also conducted research and considered how...

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Is Fake News Still an Issue?

Jul 26, 2018

It almost seems like yesterday, however it's been a full two years since President Trump Kindly thrust the term 'Fake News' into our lives, and it's...

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Anonymous Users

Jul 19, 2018

Many publishers will know that building strong relationships with your audience and making the user experience as personalised as possible are becoming...

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Mobile Content (Pt.2)

Jul 10, 2018

Carrying on from our blog posted last week, we’re continuing with the theme of mobile content and the different strategies that publishers are...

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Mobile Content (Pt.1)

Jul 4, 2018

Mobiles. We seem to can’t get enough of them. These days mobiles are essentially as powerful as some small computers, and this has been reflected in...

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Storing Social Data

Jun 26, 2018

Following on from our recent blog and the involvement of Social Sign-In it seems a fair question to get our head around the concept of what happens...

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