Stepping Up Your Business With Customer Segmentation

Nov 7, 2018

Customer Segmentation entails splitting your customers into subsets or groups in an attempt to ensure maximum efficiency, effective communication and...

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Smart Measures to Monetise Content for Digital Publishers

Oct 30, 2018

The challenge of monetising content has been a difficult process over the years. It is a well-known fact that creating unique and new content attracts...

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The Growth of Content Monetisation In A Digital Generation

Oct 22, 2018

Online digital content has become the most absorbed commodities and is one of the most valuable assets in an online world. Creating great content...

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Why Centralising Data For Your Company Is The Way Forward

Oct 16, 2018

As companies continue the surge in collecting customer data, one of the most important factors is to manage data effectively and maximise the use of...

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Managing Revenue Recognition For A Subscription Billing Platform

Oct 9, 2018

Managing subscription billing services and keeping an eye on the income your business makes has always been an important part of using a subscription...

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What Is User Acquisition And Why It Is Important

Sep 7, 2018


User acquisition has been significant has been significantly important in having a strong base to source potential customers from? It's a valid...

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Online Personalisation and Engagement

Aug 14, 2018

One of the key aspects of digital delivery in the current age is that of personalisation. Users who consume content and services are now constantly...

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Social Media Marketing

Aug 7, 2018

Social sign-on for digital services are everywhere. With over 1.6 billion users on Facebook alone and over a billion connected Google Accounts more and...

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Online Engagement

Jul 31, 2018

Recently we covered the topic of engagement for publishers and their audience within the industry. We also conducted research and considered how...

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