Business Day

Business day logo

South Africa’s first Metered Monetisation Strategy

Business Day, South Africa’s biggest national daily business newspaper introduced the country’s first metered, paid content strategy, through Evolok.

Business Day is a national daily newspaper in South Africa, published from Monday to Friday and also available as an e-paper. Based in Rosebank, Johannesburg. It is owned by Times Media Group. BDlive is the digital identity of the newspaper, including a website, apps for the iPhone and iPad, Android devices and BlackBerry, and a mobile site.

The newspaper, launched on 1 May 1985, covers all major national and international news, with a specific focus on the South African economy and business sector, companies and financial markets.

Evolok implemented a multi-platform, single and social sign-on registration, user identity infrastructure – and has continued to track, compile and analyse data for BDLive and its online brand:

The Challenge

Business Day Live was conscious of its customers’ needs and wanted a fully integrated online subscription functionality. Evolok was able to provide ‘out of the box’ functionality through a flexible, customised suite of products.

“Evolok is a solution which affords our business the headspace to grow multi-channel content.” – Bronwen Auret, Managing Director, BDFM Digital.

The Solution

Evolok’s technology provides a smooth consumer identity management experience: from log in (single sign on) and registration, to access to premium content, to clear billing integration.


Evolok screen

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