24 August 2016
Costa Rica’s largest publisher chooses Evolok’s AD platform to provide online subscriptions and help segment audiences across multiple brands.
Evolok, a digital content monetization and audience intelligence platform for publishers and media companies, announced today that La Nación, Costa Rica’s biggest publisher, has chosen Evolok’s suite of products to monetize and provide engagement across their portfolio of brands. Integration with Evolok’s platform will allow La Nación to introduce a paid content offering through a paywall function and target users through real time segmentation to understand and engage their customers better.
“We wanted a solution that would allow us to offer a flexible paywall which we will initially launch through a select number of brands at La Nación,” said Head of Digital, Guillermo Naranjo. “Additionally we will be using Evolok’s segmentation suite so we can be creative with our targeting strategies and penetrate our customers journeys using Evolok’s reporting capabilities”.
La Nación is amongst the first publishers to monetize online content in Costa Rica. The leading newspaper has legions of readers who depend on it for up-to-minute-news stories. La Nacion’s web sites have a monthly audience of more than three million visitors. The new service will launch with the digital nacion.com and elfinancierocr.com titles.
“Avant-garde publishers are actively adopting new revenue streams offering consumers an assortment of options to subscribe through websites and social channels making the user experience more engaging” said Evolok CEO Reehan Sheikh. “We are delighted to have been chosen by La Nación to support their monetization strategy and we are excited to be helping them realise their online vision and take them into the next generation of digital optimisation.”
Evolok suite of products is helping to transform online business strategies supporting publishers and media companies to transform their digital strategies and continue to evolve, offering new capabilities and revenue opportunities. Evolok works with a number of publishers including The Telegraph, El Tiempo, Vocento, APN, providing a truly global footprint.
La Nación is a leading Costa Rican daily published in the capital, San José. Founded in 1946. The newspaper is owned by Grupo Nación S.A, which also owns several other media and entertainment companies in the country. http://www.nacion.com/