We see everywhere in the publishing world, newspapers adopt paywall strategies which suit their particular audience and increase their ROI, in the PR industry practitioners upgrade their skills and become more digital savvy, broadcasters adapt various monetisation strategies in order to increase revenue and social interactions on their channels and in the business world companies strive to adapt the latest digital developments so as to speak the same digital language as their customers.
The era of digital darwinism, when technology and consumer behaviour evolve faster than organisations’ ability to adapt, is definitely here. Most importantly, however is that there are various entities out there ready to transform these challenges into opportunities.
British Media Awards have already published a list of the UK’s most digitally innovative and successful companies in fields such as publishing, advertising, monetisation and strategy.
The good news is that Evolok has been nominated for the Media Technology product of the year.
The winners of each category will be revealed on the 2nd of May 2013.
In essence, no matter what your field – IT, publishing, digital media, PR – only through evolution can you stay at the top.
As digital media strategist Brian Solis once said, the future belongs to those who adapt.