How Do We Protect revenue From Adblockers?

Ad blocking has been an issue for publishers for many years, but recently it has gone from a mild irritation to a full blown crisis. And it’s only going to get worse, as the number of people using them is increasing substantially – its usage worldwide increased 30%...

read more

Content Monetisation. Something You Can’t Afford to Miss?

  As we all know, Publishers and media organisations have been dealing with a massive power shift from their readers, with a vast majority actually wanting to access content online. Previously, it was simple, a user wanted a newspaper or magazine they’d go to the...

read more

Email Campaigns. How To Run A Successful Operation.

  After our recent blog on email marketing campaigns and the frequency as to which you should send emails, we decided to delve a bit deeper into what makes a successful email marketing campaign -content wise-.   How To Run a Successful Campaign   This is the main...

read more

User Acquisition. How Important Is It?

  Our blog last week covered the pro’s and cons about building your own customer identity system, and the importance of having a strong base to source potential customers from. This blog will now in turn focus on user acquisition, and advice on how to successfully run...

read more

Grow Your Subscriptions.

How do you grow your subscriptions? This is the question that makes publishers scratch their heads in an attempt to come up with new and innovative techniques in order to boost subscription numbers. To put it very bluntly, one way you can grow subscriptions and...

read more

Adblock. How Can We Help?

The Drum recently published an article that stated that UK publishers lose nearly £3bn in revenue annually as a result of adblocking. Three. Billion. Pounds. The same article went on to add 39% of page views had ad blocking technology enabled, which resulted of a loss...

read more

Fake News. Is It Still A Problem?

Fake News. The terminology was thrust in the limelight during the 2016 presidential election –thank you President Trump-. But the months move on, and more and more people get a say into what’s written and published, how can readers differentiate what’s real, and...

read more
Page 1 of 912345...Last »