Paywalls. Readers Value Them!

Paywalls have always had a stigma that they don’t work for most people and only large corporations can be success stories. This stems from a misunderstanding about paywalls. I’ll be honest, prior to when I started to learn about paywalls, my initial thought process on...

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“Anonymous users.” We kind of know who you are.

Anonymous users, freeloaders, annoyances. Let’s be honest, we’ve all done it. When all you want to do is read an article but you keep getting asked to register or subscribe. Granted, it’s annoying, and quite frankly, the last thing I’m going to do is pay for something...

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What Benefits Do Subscriptions Bring?

There have been a lot of articles recently about publishers, namely the New York Times and Norwegian publisher Amedia, having substantial success with subscription models. While reading these articles, there are two questions that you may well ask – the idea of...

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Segmentation & Personalisation: Do You Know The Difference?

The onus on segmentation and personalisation has never been greater. From Equinix acquiring 29 data centres from Verizon in a $3.6 Billion deal this week, to the Customer Data Platform Institute forecasting the Customer Data Platform industry being worth over $1...

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How Can Publishers Deal With Ad Blockers?

Ad blocking has been an issue for publishers for many years, but recently it has gone from a mild irritation to a full blown crisis. And it’s only going to get worse, as the number of people using them is increasing substantially - its usage worldwide increased 30%...

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How Publishers Can Benefit From Fake News

  There probably isn’t a day that goes by at the moment where you don’t hear the words ‘fake news’ at some stage, and probably not in an overly positive way for publishers. However, if you sift through all the talk about it and think of how it’s actually...

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Subscriptions on the rise. What’s the secret?

  Over the past year, a lot of publishers have seen a vast increase of paying online subscribers that have left the rest of us scratching our heads. Statista released a chart earlier this week showing the growth of paid digital online subscribers from 2015-2016...

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Identity and Cyber Security. Are you safe?

  Whether you’re a mother of two, a university student, or an operating business, cyber security is more important than ever before. According to a survey conducted by 123 Reg consisting of 13,000 businesses, “only 10% of e-commerce websites have security to keep...

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