Subscriptions. An Update On Publisher’s Strategies

We previously established that political news was one of the key factors when it came to making readers pay for content, and in this blog, we’ll once again analyse what is making readers pay, and how publishers are being even more innovative in getting readers to part...

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Ad-Block. Can’t Live With It, Can’t Live Without It.

Just when we feel we have worked out a way to bypass Ad blockers, there’s another roadblock to attend to and publishers are essentially back to square one. I’m starting to feel like ad blocking is going to be as ever present as the sun, for example, how many of us are...

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Engagement, Is It Really That Important?

Recently we covered the topic of engagement for publishers and their audience within the industry. We also conducted research and considered how gaining trust between a reader and a content producer can make all the difference to conversions. It’s worth reviewing...

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The Move from Print to Digital. What To Do, and How To do it.

There’s been a lot of noise recently about going digital as a publisher, and to be quite honest it is something that is proving to be very fruitful. When articles are posted gloating at how many paying subscribers certain publishers now amass, it can be very difficult...

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SSO. How Can It Benefit Your Business, and You As a User?

We’ve kind of been taking Single Sign-On for granted recently, personally I’m just seeing it as a convenient way to login using my social media credentials at the click of a button and that’s it. But the reality is that SSO boasts far more than simply cutting down the...

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GDPR. Should We All Be Worried?

  The announcement of the General Data Protection Regulation (GDPR) has stolen the headlines in recent weeks and rendered publishers into a full-blown panic, but the main question that's been circling is, should we really be this worried? Firstly in order to...

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