Segmentation and personalisation

segmentandpersonalise

Audience segmentation often is a catalyst for monetization since it makes actions strategic for readers with similar behaviours and preferences.

Capture information about every visitor, identify attractive segments and personalise every touch point - from advertising to registration and beyond - to optimise the user experience, increase engagement and stickiness, and drive subscriptions.

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Define meaningful audience segments

Track users, across domains and devices, to build rich user segments.

Identify the topics that resonate with specific groups and analyse the patterns in your users' behaviour. Use the insights obtained to develop bespoke marketing, personalisation and monetisation strategies, serving the needs of your visitors better while maximising revenue potential.

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Personalise content and offers

Once your segments are defined, automatically target content, advertising and conversion offers to the most relevant visitors.

From ordering content based on user interests and activity to customising subscription offers aligned to behaviour, Evolok gives you the power to adapt and continually improve your engagement and monetisation strategies to maximise conversions and results.

What can you achieve with Evolok's segmentation and personalisation engine?

With Evolok on your site you can automatically enhance your visitors' experience and improve engagement. Segment visitors using a wide variety of metrics and present personalised engagement or conversions offers to enhance your relationship with every visitor type.

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About evolok

Evolok is proud to create a world-leading digital subscription platform, combining identity management, access management, engagement and monetisation capabilities, that enables online publishers to leverage their content's appeal and maximise subscription revenues.

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