Press Release: Indian Express Partners With Evolok


Subscription platform Evolok partners with The Indian Express, breaking new digital ground in South Asia

(23 August 2021) Pioneering software company Evolok today announces its partnership with IE Online Media Services, which runs and manages India’s leading news brands,, and, elevating one of India’s biggest news outlets with its suite of next-level engagement and monetisation tools.

The collaboration will see analysts from Evolok join forces with editorial and commercial teams of Indian Express to maximise online content for the prestigious national title, which reaches millions of users a day with breaking news from India and around the world.

Evolok plans to use its innovative set of data-backed features – including subscription management, behavioural monitoring, and audience segmentation – to enhance user experience at a range of online touchpoints for the flagship publication.

The London-based platform will help The Indian Express establish a paywall, manage customer profiles, provide support for social registration, and create a single login feature for friction-free customer journeys – among other tech-led targets. These strategies will increase daily traffic and attract new advertisers to the website, in an ambitious move to ramp up engagement and unlock fresh digital revenue.

“We’re delighted to be collaborating with The Indian Express at this very exciting moment of growth,” says Nina Juss, co-founder of Evolok. “As a respected news website, Indian Express Online attracts millions of page views a month with its award-winning editorial coverage. We’ll use our personalised tech to expand this world-class archive of web content, amplifying its reach and earning potential.”

“Evolok became our partner of choice following a full analysis of subscription vendors available on the market,” adds Sanjay Sindhwani, CEO Digital at Indian Express Online. “We were impressed with the extensive tech features provided by Evolok, and their support throughout the project.”

The Indian Express newspaper was founded in 1932 and launched online in 1996. The newspaper reaches almost 100 Million unique visitors every month and is a preferred digital news destination for readers worldwide looking for unbiased and high quality journalism across politics, business, sports and many more verticals.

Evolok’s world-leading digital subscription platform enables online publishers to leverage their content's appeal and maximise subscription revenues. Its cutting-edge solutions cover everything from identity management to access optimisation and monetisation capabilities.

In teaming up with Evolok, joins a line-up of distinguished global publishers supported by the company’s next-gen apps, including The Telegraph, New Statesman and El Pais.

The Indian Express is the latest in a number of new Evolok adoptees in South Asia, too, as confidence in its software gains pace across the region. Other recent additions to the Evolok family include Lokmat, a regional site with 18 million readers based in Maharashtra and Goa, and Bengali publication Anandabazar Patrika.

The new partnerships will allow people across India as well as around the world access to high-quality content at unparalleled scale, in a safe, seamless, and privacy-compliant environment.

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About Evolok

Founded in 2012, Evolok is a company with an aim to solve identity management and monetisation problems of content creators, of all sizes, all over the globe. The company provides a full suite of apps, which fulfill the needs of any business.

Some of the standout features in the Evolok suite include Single Sign In, Access Control, Paywall, Subscription Management, and Profiling, to name a few.

By using Evolok, businesses can register, login, and manage user data and profiles. With the help of Paywall, organizations can easily monetise their written, audio, or video content, across multiple platforms from computer or mobile apps.

About IE Online Media Services

IE Online Media Services is the digital arm of the Indian Express group managing the 4 key brand websites viz, ,, along with three regional language brand extensions of Indian Express in Tamil, Malayalam and Bangla. With an overall reach of approx. 200M unique users a month, the group is amongst the top news destinations not only India but globally.


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