17th May 2017
Europa Science is to use the Evolok platform to centralise its user data, drive reader engagement and improve content strategy.
Europa Science will be implementing tools for data capture and segmentation, reader registration and personalisation, and a single customer database.
Europa Science is a publishing company serving the science and technology sector with high quality websites and magazines. Its targeted publications offer marketing solutions for technology providers by channeling premium editorial content at niche markets such as photonics, high-performance computing, academic STM publishing and more.
Europa Science wanted a solution to simplify its custom data flows and take existing customer information from different websites and marketing sources to centralise in one single system. It also wants to drive new registrations and segment them to offer targeted and personalised marketing activity.
After evaluating a range of platform providers, we have chosen to work with Evolok to help support our digital content strategy, said Managing Director Warren Clark. “We will be using Evolok’s modules to capture more registrations by gating content, to introduce new subscription-only areas of our sites, and to gain a better insight into what content is being consumed and by whom. The system’s flexibility will allow us to introduced various elements to our sites as we grow.”
“Giving visitors a fast and frictionless way to sign in via single and social sign-on (SSO) can significantly boost user acquisition. Additionally the ability to consolidate customer profiles across properties and understand and segment these users based on defined segments has led to many of our clients seeing an increase in conversion rates,” said Evolok CEO Reehan Sheikh. “We are delighted to have been chosen by Europa Science to support its data strategy and we are excited to be assisting the company in its customer engagement journey and increasing loyalty to its brands.”
The Evolok suite of products is helping to transform online business strategies, supporting publishers and media companies to transform their digital platforms and continue to evolve, offering new capabilities and revenue opportunities. Evolok works with a number of publishers including The Telegraph, El Tiempo, The New Yorker, and La Nacion, providing a truly global footprint.
Access Europa Science’s home page here