Developing Marketing Strategies By Using Segmentation, Targeting and Positioning Model

Nov 20, 2018

One of the effective and reliable marketing strategy today is STP (Segmentation, Targeting, and Positioning (STP) that involves a three-stage marketing...

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Stepping Up Your Business With Customer Segmentation

Nov 7, 2018

Customer Segmentation entails splitting your customers into subsets or groups in an attempt to ensure maximum efficiency, effective communication and...

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Anonymous Users

Jul 19, 2018

Many publishers will know that building strong relationships with your audience and making the user experience as personalised as possible are becoming...

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Social Sign-In Advantages

Jun 22, 2018

Social Sign-In, also known as Social Login, is essentially a single sign on, in which consumers use login information from social networking sites in...

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Customer Segmentation

Jun 19, 2018

Customer Segmentation is a fantastic tool that when utilised correctly can drastically improve a company’s understanding on their clients’ preferences...

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Real Time Personalisation & Segmentation

May 3, 2018

Segmentation has been thrust in the limelight recently and rightly so, due to the sheer benefits companies gain from doing so. If you cast your minds...

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Online Segmentation, & Machine Learning

Mar 28, 2018

In pretty much every article you read about how publishers can earn more audience engagement, the word segmentation crops up somewhere along the line....

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Content Monetisation. Something You Can’t Afford to Miss?

Nov 30, 2017

 

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Engagement, Is It Really That Important?

Aug 9, 2017

Recently we covered the topic of engagement for publishers and their audience within the industry. We also conducted research and considered how...

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