Developing Marketing Strategies By Using Segmentation, Targeting and Positioning Model

Nov 20, 2018

One of the effective and reliable marketing strategy today is STP (Segmentation, Targeting, and Positioning (STP) that involves a three-stage marketing...

Read More

Stepping Up Your Business With Customer Segmentation

Nov 7, 2018

Customer Segmentation entails splitting your customers into subsets or groups in an attempt to ensure maximum efficiency, effective communication and...

Read More

Anonymous Users

Jul 19, 2018

Many publishers will know that building strong relationships with your audience and making the user experience as personalised as possible are becoming...

Read More

Social Sign-In Advantages

Jun 22, 2018

Social Sign-In, also known as Social Login, is essentially a single sign on, in which consumers use login information from social networking sites in...

Read More

Customer Segmentation

Jun 19, 2018

Customer Segmentation is a fantastic tool that when utilised correctly can drastically improve a company’s understanding on their clients’ preferences...

Read More

Real Time Personalisation & Segmentation

May 3, 2018

Segmentation has been thrust in the limelight recently and rightly so, due to the sheer benefits companies gain from doing so. If you cast your minds...

Read More

Online Segmentation, & Machine Learning

Mar 28, 2018

In pretty much every article you read about how publishers can earn more audience engagement, the word segmentation crops up somewhere along the line....

Read More

Content Monetisation. Something You Can’t Afford to Miss?

Nov 30, 2017


Read More

Engagement, Is It Really That Important?

Aug 9, 2017

Recently we covered the topic of engagement for publishers and their audience within the industry. We also conducted research and considered how...

Read More
Page 1 of 3
1 2 3