Anonymous Users

Jul 19, 2018

Many publishers will know that building strong relationships with your audience and making the user experience as personalised as possible are becoming...

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Social Sign-In Advantages

Jun 22, 2018

Social Sign-In, also known as Social Login, is essentially a single sign on, in which consumers use login information from social networking sites in...

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Customer Segmentation

Jun 19, 2018

Customer Segmentation is a fantastic tool that when utilised correctly can drastically improve a company’s understanding on their clients’ preferences...

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Real Time Personalisation & Segmentation

May 3, 2018

Segmentation has been thrust in the limelight recently and rightly so, due to the sheer benefits companies gain from doing so. If you cast your minds...

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GDPR. It's Finally Here.

Apr 26, 2018

Since the announcement of the General Data Protection Regulation (GDPR) last year, the regulations have been on everyone's mind and rendered publishers...

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Online Segmentation, & Machine Learning

Mar 28, 2018

In pretty much every article you read about how publishers can earn more audience engagement, the word segmentation crops up somewhere along the line....

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Social Data. How Important Is It?

Feb 9, 2018

To say that data was everywhere is almost certainly one of the biggest understatements you’ll see in a very long time. ‘Big data’, that is analysis of...

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User Experience

Jan 17, 2018

Some experts would say that user experience is arguably one of the most important factors to converting anonymous users onto paying subscribers, and to...

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Consumer Engagement

Dec 29, 2017

Engagement is the forefront of acquiring consumers to monetise to. its the frontline of your online monetisation strategy, and as a result of this, it...

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