Online Segmentation, & Machine Learning

Mar 28, 2018

In pretty much every article you read about how publishers can earn more audience engagement, the word segmentation crops up somewhere along the line....

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Consumer Engagement

Dec 29, 2017

Engagement is the forefront of acquiring consumers to monetise to. its the frontline of your online monetisation strategy, and as a result of this, it...

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Centralise User Data

Dec 20, 2017

It seems that in this current media climate, everyone is clamouring over one thing; Data. The value of having consumer data has increased, because of...

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Content Monetisation. Something You Can’t Afford to Miss?

Nov 30, 2017

 

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User Acquisition. How Important Is It?

Nov 17, 2017

 

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Adblock. How Can We Help?

Oct 24, 2017

The Drum recently published an article that stated that UK publishers lose nearly £3bn in revenue annually as a result of adblocking. Three. Billion....

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An update on GDPR. What’s Changed?

Oct 10, 2017

As we get closer and closer towards the 2018 GDPR deadline (25th may 2018), there seems to be more and more anxiety as to what these regulations will...

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Publishers, Why the Obsession With Mobile?

Oct 3, 2017

It seems like publishers these days are all fascinated and are focussing the majority of their efforts into mobile. This doesn’t just rest with...

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Engagement, Is It Really That Important?

Aug 9, 2017

Recently we covered the topic of engagement for publishers and their audience within the industry. We also conducted research and considered how...

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