Smart Measures to Monetise Content for Digital Publishers

Oct 30, 2018

The challenge of monetising content has been a difficult process over the years. It is a well-known fact that creating unique and new content attracts...

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What Is User Acquisition And Why It Is Important

Sep 7, 2018


User acquisition has been significant has been significantly important in having a strong base to source potential customers from? It's a valid...

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Social Media Marketing

Aug 7, 2018

Social sign-on for digital services are everywhere. With over 1.6 billion users on Facebook alone and over a billion connected Google Accounts more and...

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Online Engagement

Jul 31, 2018

Recently we covered the topic of engagement for publishers and their audience within the industry. We also conducted research and considered how...

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Anonymous Users

Jul 19, 2018

Many publishers will know that building strong relationships with your audience and making the user experience as personalised as possible are becoming...

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Mobile Content (Pt.1)

Jul 4, 2018

Mobiles. We seem to can’t get enough of them. These days mobiles are essentially as powerful as some small computers, and this has been reflected in...

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Social Sign-In Advantages

Jun 22, 2018

Social Sign-In, also known as Social Login, is essentially a single sign on, in which consumers use login information from social networking sites in...

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Customer Segmentation

Jun 19, 2018

Customer Segmentation is a fantastic tool that when utilised correctly can drastically improve a company’s understanding on their clients’ preferences...

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Real Time Personalisation & Segmentation

May 3, 2018

Segmentation has been thrust in the limelight recently and rightly so, due to the sheer benefits companies gain from doing so. If you cast your minds...

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