Axel Springer has been at the forefront of the paid-for online content and digital innovation frontiers, particularly in Europe. Ulrich Schmitz, CTO of Axel Springer's Electronic Media Division, has played a pivotal role in the company's digital strategy. Guest contributor Ana-Maria Leonte of Evolok, a software solutions provider, interviewed Schmitz at WAN-IFRA's Media Hack Day during the World Publishing Expo this past fall.

This past October, the Evolok team...

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