How smart data and mobile are creating new ways to charge for content

Publishers are always looking for new ways to monetise their digital content, and as mobile devices proliferate this isn’t just about online paywalls. As more data on how readers access digital content becomes available, publishers can create far smarter paywalls that adapt to individual behaviour and the principles of online paywalls are now being applied to mobile apps.

New research carried out by Evolok shows...

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Topics: news

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