The importance of Identity to good UX

The User Experience (UX) skill demand and job market has been growing steadily over the past few years; and there has been a high level of popularity, interest and buzz around this expertise recently.

Digital publishers, retailers and services are all frightened to death of losing their audiences, revenues, and more importantly, their edge in the marketplace.

Investing in UX is seen as an all important part of staying on top in the fast paced digital economy.




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Topics: news

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