The heavy use of data does not end in designing your aid content offering. In fact, while paid content and advertising are often seen as competing strategies, they are complementary. Digital paid content strategies are bout deeper engagement with your audience and deeper knowledge about your audience, and that can be a very attractive proposition for advertisers.

Business Day in South Africa launches the first paid content strategy in the country, BDLive, earlier this year. They use a metered model..

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