Anonymous Users

Many publishers will know that building strong relationships with your audience and making the user experience as personalised as possible are becoming more and more important these days, especially as the digital publishing market becomes ever more competitive....

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Mobile Content (Pt.2)

Carrying on from our blog posted last week, we’re continuing with the theme of mobile content and the different strategies that publishers are undertaking, in order to maximise the tool that is mobile monetisation. With that being said, let’s jump right into it and...

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Mobile Content (Pt.1)

Mobiles. We seem to can’t get enough of them. These days mobiles are essentially as powerful as some small computers, and this has been reflected in the way that some users are using their mobiles when accessing content. So the main question that we ask is, are...

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Storing Social Data

Following on from our recent blog and the involvement of Social Sign-In it seems a fair question to get our head around the concept of what happens with that social data that’s accessed by websites which incorporate this feature? Online security is at its boiling...

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Social Sign-In Advantages

Social Sign-In, also known as Social Login, is essentially a single sign on, in which consumers use login information from social networking sites in order to login to a third party website. Social Logins are essentially designed to make the login process easier for...

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Customer Segmentation

Customer Segmentation is a fantastic tool that when utilised correctly can drastically improve a company’s understanding on their clients’ preferences and needs. The ideologies behind customer segmentation essentially operate under the fact that people not one person...

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Retain Adblock Revenue

According to an article published by The Drum, UK publishers lose nearly £3bn in revenue annually as a result of Adblocking. The same article went on to add 39% of page views had ad blocking technology enabled, which resulted of a loss of more than £2.9bn in publisher...

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Paywall Software

Paywalls have always had a stigma that people have turned their nose up at them, however, it seems that these preconceived ideas are finally being left behind. Initially, paywalls were looked as an alternative to Fake News. The way to look at paywalls was as a...

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Customer Data Security

Another few months pass, and once again there's another data breach at a major company, this time Twitter falling victims to an "internal leak". As a result of the breach, 300 million Twitter users are being informed to change their passwords. Far from ideal....

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