Paywall Software

Paywalls have always had a stigma that people have turned their nose up at them, however, it seems that these preconceived ideas are finally being left behind. Initially, paywalls were looked as an alternative to Fake News. The way to look at paywalls was as a...

read more

Customer Data Security

Another few months pass, and once again there's another data breach at a major company, this time Twitter falling victims to an "internal leak". As a result of the breach, 300 million Twitter users are being informed to change their passwords. Far from ideal....

read more

Real Time Personalisation & Segmentation

Segmentation has been thrust in the limelight recently and rightly so, due to the sheer benefits companies gain from doing so. If you cast your minds back to the astonishing $3.6 Billion deal that was conducted last year, between  between Equinix and Verizon, you'd...

read more

GDPR. It’s Finally Here.

Since the announcement of the General Data Protection Regulation (GDPR) last year, the regulations have been on everyone's mind and rendered publishers into a full-blown frenzy. initially, the main talking points were did we need to bet this worried, and quite frankly...

read more

How To Successfully Monetise Your Content Online

From the outside perspective, monetisation seems simple enough. After all, it’s just making money from your online content, Right? But like most things, you have to delve deeper and understand certain aspects of monetisation before it becomes fruitful. Unfortunately...

read more

Online Segmentation, & Machine Learning

In pretty much every article you read about how publishers can earn more audience engagement, the word segmentation crops up somewhere along the line. It’s easy to see why; by segmenting your audience, you can gain information about certain parts of your audience and...

read more

Implementing A Datawall

Implementing a data wall has been one of the most popular ways for publishers to maximise their monetisation efforts. Of course, we take a keen interest in these different strategies that are being experimented with, and ultimately which ones turn out to be successful...

read more

Social Data. How Important Is It?

To say that data was everywhere is almost certainly one of the biggest understatements you’ll see in a very long time. ‘Big data’, that is analysis of the digital habits, trends and behaviours of large numbers of people, is very easily available and contains more...

read more

Subscription Based Content

Subscription based content has the platform and the potential to be huge in 2018. With the development of IoT (internet of things), along with the ever evolving markets in the publishing industry, major players will have a plethora of different avenues to explore and...

read more
Page 1 of 1112345...10...Last »