User Acquisition

How significant is the importance of having a strong base to source potential customers from? It's a valid question that a lot of businesses don't  This blog will now in turn focus on user acquisition, and advice on how to successfully run a user acquisition strategy...

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Online Personalisation and Engagement

One of the key aspects of digital delivery in the current age is that of personalisation. Users who consume content and services are now constantly connected and on the move. The time they have available to look for content or products and services is also limited. To...

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Social Media Marketing

Social sign-on for digital services are everywhere. With over 1.6 billion users on Facebook alone and over a billion connected Google Accounts more and more people conduct their daily business online. There has never been a more opportune time for organisations to...

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Online Engagement

Recently we covered the topic of engagement for publishers and their audience within the industry. We also conducted research and considered how gaining trust between a reader and a content producer can make all the difference to conversions. It’s worth reviewing...

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Is Fake News Still an Issue?

It almost seems like yesterday, however it's been a full two years since President Trump Kindly thrust the term 'Fake News' into our lives, and it's been ever present since. Fake News has since then had a major influence on news publishers and their credibility, and...

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Anonymous Users

Many publishers will know that building strong relationships with your audience and making the user experience as personalised as possible are becoming more and more important these days, especially as the digital publishing market becomes ever more competitive....

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Mobile Content (Pt.2)

Carrying on from our blog posted last week, we’re continuing with the theme of mobile content and the different strategies that publishers are undertaking, in order to maximise the tool that is mobile monetisation. With that being said, let’s jump right into it and...

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Mobile Content (Pt.1)

Mobiles. We seem to can’t get enough of them. These days mobiles are essentially as powerful as some small computers, and this has been reflected in the way that some users are using their mobiles when accessing content. So the main question that we ask is, are...

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Storing Social Data

Following on from our recent blog and the involvement of Social Sign-In it seems a fair question to get our head around the concept of what happens with that social data that’s accessed by websites which incorporate this feature? Online security is at its boiling...

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