At the NAB Show the topic of “pay for TV” is bigger than ever. Exhibiting at stand N3820, Evolok takes broadcasters through a journey where viewers pay for the content they consume.

 

The NAB show, one of the biggest shows in the broadcasting industry, has just opened its doors in Las Vegas, USA. It brings together IT specialists and broadcasters for a period of six days (6-11 of April) with the aim of creating a stronger TV industry from one year to another.

Metamorphosis is the theme of the show this year with emphasis on how changes in the IT world have triggered the evolution of the TV industry from content creation, management, commerce, distribution and delivery to consumption.

As part of this digital metamorphosis theme, Evolok is exhibiting at stand N3820. The company leads the way in distributing and delivering video content in the current online sphere. Broadcasters are invited to see a live demo and a succinct presentation of how the Evolok Eco-System can leverage ROI through customized digital monetisation strategies.

“People are really, really willing to pay for content”, Jeremy Toeman, CEO at Dijit Media said at the opening of the NAB show this year.

The Evolok team, who are at the show to talk about pay-for-TV strategies, are also echoing this idea showing how the Evolok Eco-system enables broadcasters to provide a tailored platform for their consumers.

To find out more about Evolok and how it can help businesses improve their digital monetization strategy, feel free to book in a meeting with Senior Business Development Manager James Henderson. James will be at the NAB show from the 6 to the 11th of April.

 

Ana-Maria Leonte – Marketing Executive 

Ana-Maria Leonte