“Man’s first invention was the story.” – Mark Ghuneim, CEO at Trendrr
It is a well-known fact that the latest IT developments have triggered changes in the way we communicate and consume content, be it written or audio-video.
In the publishing sphere an increasing number of companies have erected paywalls, while in the broadcasting world various monetization strategies have been adopted. In the USA one of the biggest pioneers has been HBO, while here across the pond SKY TV leads the way followed, in continental Europe, by SKY TV Deutschland.
With 20% of the American publishing industry now having a paywall in place, this has naturally grown into a hot topic for discussion in the broadcasting industry: Will we, in the future, pay for video content or will it be for free?
The answer at the moment is unclear. As many of the speakers at TV Connect were fond of saying, “we don’t know exactly what the answer will be. We don’t have a crystal ball.”
Yet, even without a crystal ball, magic eight ball, ouija board or other such methods of divination, there is clear evidence that we will witness further changes in the way we consume and share video content.
The show in Las Vegas, alongside an array of other international events, shows that in the very near future TV is going to be more than just audio visual: it will be social, interactive, personal and very likely payable.
We hope a more defined answer will be given at the NAB show in Las Vegas (feel free to pop into our exhibition stand at N3820 and discuss some of these!).
Until then, we would like to share some thoughts about the future of TV expressed by various keynote speakers at the TV Connect event in London.
Ana-Maria Leonte – Marketing Executive